Caddo Parish White Label PPC: Fees Clients Can Start With
The median household in Caddo Parish earns $50,773, so advertisers there spend carefully. This page reads the numbers behind white label PPC in Caddo Parish: who the advertisers are, how big they are and where they sit. You pay from $450 a month for each managed account and decide what your clients are charged.
County at a glance
Inside the 72.4: Caddo Parish Measure by Measure
Local Ad Reseller Index
72.4/ 100
Number 323 among the 1,822 counties with a population of 20,000 or higher, and 223 among the 400 markets covered here. Scores rise with more advertisers, larger firms, faster growth, higher incomes and more towns. The formula
The Local Ad Reseller Index (LARI) rates each county on a 0 to 100 scale for how much paid-search work an agency could resell there. It weighs how many local advertisers there are for each resident, how many have 10 or more employees, how fast the pool has grown, what households earn and how many towns there are to approach. Caddo Parish lands at 72.4, which is stronger than most.
Past the headline score, Caddo Parish comes across as rich in advertisers with 10 or more employees and deep in local advertisers for its size. The bars place each measure within that field of counties.
- Local advertisers for every 1,000 people 3.7 Thick list (85th percentile)
- Advertisers with 10+ employees, per 10,000 residents 8.5 Deep pool (98th percentile)
- Share of the pool that employs 10 or more 23.3% Higher share (97th percentile)
- Advertiser pool, net change 2017 to 2022 -3.8% Under the middle (22nd percentile)
- Median household income (Census, 2023) $50,773 Lower end (8th percentile)
- Towns and cities above 2,500 people 4 Town-rich (73rd percentile)
- Housing units permitted in 2025 (per 10,000 residents) 11.8 Weak construction (23rd percentile)
Each bar marks where Caddo Parish stands in a field of 1,822 counties that clear 20,000 people, as the share of that field with a lower value. "Advertisers" are the employer locations in nine categories: four trades, law offices, dentists, physicians, auto repair and real estate. Sources: County Business Patterns (2017, 2022), Census population estimates (2023) and SAIPE income (2023), plus the Building Permits Survey.
What households earn
Median Income of $50,773 and What It Means for Fees
Median household income in Caddo Parish is $50,773, lower than 92% of counties. Local customers watch what they spend, and so do the businesses serving them, so resellers here do better when the first fee tier is easy to explain and clients can start small.
193 advertisers have 10 or more employees, 23.3% of the pool. The pool is deep: 828 locations, 3.7 per 1,000 residents. The largest single group is physician practices (258 locations), followed by law firms (167) and dental offices (99).
Caddo Parish has 226,386 residents and a $50,773 median household income, with 6,084 employer locations in each industry. Our nine paid-search categories account for 828 of them, about 14%.
17% of residents in Caddo Parish (39,266 people) live beyond named places, so a client serving them should expect campaigns that target a radius.
If you are shopping for a white label PPC provider for Caddo Parish marketing agencies, ask what it would hand you to show clients. On delivery: reports carry your brand, you can ask to approve a campaign before it is published, and the client can also be given direct access to the ad account.
Prospect categories
Who Buys Clicks in Caddo Parish? Category by Category
Here is how Caddo Parish's 828 paid-search locations split by trade or profession, and how many in each employ at least ten people. It is the raw material as you size up reseller PPC for Caddo Parish marketing agencies.
| Category | Employer sites | Larger sites (10+) | Density vs. the typical county | Gain or loss since 2017 |
|---|---|---|---|---|
| Physician practices | 258 | 81 | 2.8x | -13.4% |
| Law firms | 167 | 21 | 2.6x | -9.2% |
| Dental offices | 99 | 26 | 1.6x | -6.6% |
| Plumbing and HVAC firms | 94 | 34 | 1.3x | +8% |
| Home remodelers | 56 | 6 | 0.8x | +33.3% |
| Electricians | 52 | 17 | 1.0x | -7.1% |
| Real estate offices | 48 | 3 | 0.8x | +23.1% |
| Auto repair shops | 31 | 5 | 0.5x | 0% |
| Roofers | 23 | 0 | 1.8x | +27.8% |
The nine categories we treat as likely paid-search buyers, largest first. A multiple of 1.0x equals the median county's locations per 10,000 residents. Source: County Business Patterns, 2017 and 2022, which omits businesses without employees. About the categories
- Biggest group: Physician practices account for 258, or 31% of the pool.
- Densest against typical: Physician practices at 2.8x the typical county and law firms at 2.6x the typical county, crowded fields where clients have many rivals to stand apart from.
- Open ground: Auto repair shops, at 0.5x the typical county, a field with room for a new name.
- Most larger sites: Physician practices have 81 locations with 10 or more employees, ahead of plumbing and HVAC firms at 34.
How many clients fit
Caddo Parish Roster Math: Ten Clients, Then Twenty
Fees fall 10% once your roster reaches ten clients and 20% at twenty (two is the minimum). Here is how those clients compare with the 828 advertisers in Caddo Parish as you plan white label paid search in Caddo Parish.
| Roster size | Portion of the whole pool | Slice of the 10+ employee advertisers | Volume discount on our fees |
|---|---|---|---|
| 2 clients (the minimum) | 0.2% | 1.0% | none |
| 5 clients | 0.6% | 2.6% | none |
| 10 clients | 1.2% | 5.2% | 10% off |
| 20 clients | 2.4% | 10% | 20% off |
Against 828 locations, a roster of twenty would use 2.4% of the list, so the pool will not run dry before your roster does. Among the 193 larger advertisers alone, a ten-client roster covers 5.2% of them. With 4 towns of that size, a ten-client roster would be about 2.5 clients in each.
Towns and cities
Caddo Parish's Largest Places and How Much of the Parish They Hold
The largest cities, towns and census-designated places in Caddo Parish, to help you decide where to hold your first conversations as you plan white label PPC management for Caddo Parish agencies.
| Community | People, 2023 estimate | Portion of the parish | Cumulative share |
|---|---|---|---|
| Shreveport (part) | 175,138 | 77% | 77% |
| Blanchard | 3,385 | 1% | 79% |
| Greenwood | 3,095 | 1% | 80% |
| Vivian | 2,942 | 1% | 82% |
| Oil City | 868 | 0% | 82% |
| Mooringsport | 707 | 0% | 82% |
Counts come from Census estimates and cover incorporated places as well as census-designated communities, so a city split between two counties is listed for the piece inside Caddo Parish.
One place dominates: Shreveport, with 77% of the parish's 226,386 people.
Housing permits
268 New Units in 2025: Caddo Parish Is Building More
Each column is a year of units cleared for construction; the last two bars compare January to August 2026 with the same months of 2025. Data: the Census Bureau permit survey.
Approvals climbed from 228 units in 2021 to 268 in 2025, up 18%, a pace of 11.8 for every 10,000 residents. Approvals since January stand at 181 against 207 in the matching 2025 months, which is -12.6%.
Plumbing and HVAC firms (94) and home remodelers (56) are the biggest of the four trade groups in Caddo Parish, 225 locations altogether. How busy builders are tends to shape how much those businesses want new inquiries.
Counties to compare
The Six Closest Lookalikes to Caddo Parish
Set Caddo Parish beside its nearest matches and you can see how much of its opportunity is typical and how much is its own, a useful check when you weigh PPC fulfillment for Caddo Parish agencies.
| Similar market | Reseller score | 2023 population | Income (median) | Net change in paid-search locations since 2017 | Locations employing 10 or more |
|---|---|---|---|---|---|
| Caddo Parish, LA (the page you are reading) | 72.4 | 226,386 | $50,773 | -3.8% | 193 |
| St. Louis, MO | 68.2 | 281,754 | $55,231 | -1.2% | 206 |
| Peoria County, IL | 74.5 | 177,513 | $62,873 | +2.4% | 141 |
| Richmond, VA | 74.7 | 229,247 | $64,903 | -0.1% | 172 |
| Calcasieu Parish, LA | 67.4 | 203,761 | $63,912 | -0.2% | 123 |
| Lubbock County, TX | 74.6 | 320,940 | $57,883 | +7.7% | 213 |
| Nueces County, TX | 69.4 | 352,289 | $63,669 | -1.7% | 216 |
The six markets, out of the 400 on this site, whose size, income, score, larger-firm share, pool growth and density sit closest to this county.
St. Louis, MO is the closest overall (score 68.2 against 72.4 for Caddo Parish), and Nueces County, TX (69.4) the loosest of the six. Matching numbers describe markets; they do not predict what any client will see.
Margin calculator
What Would White Label PPC Providers for Caddo Parish Marketing Agencies Earn Your Agency?
Enter how many accounts you expect to manage in Caddo Parish, which spend band they fall in and what you would charge. The fee tiers come from GetPhound's price sheet; the rest is yours.
The numbers you see first are samples to overwrite; entries stay in your browser. Ad spend is excluded since the platform bills it directly.
Wholesale fees
White Label Google Ads in Caddo Parish: Fees, Startup and Discounts
Which tier a client needs depends on its field. Physician practices are 2.8x denser in Caddo Parish than in the typical county, and crowded fields lean toward the $700 band, while quieter ones fit the $450 band.
| Client ad spend a month | Management you pay | Bing included | One-time startup |
|---|---|---|---|
| $1K to $5K | $450 a month | $650 a month | $850, which pays for the first month |
| $5K to $10K | $700 a month | $1,000 a month | $850 (the first month is inside it) |
Source: GetPhound's white label price sheet. Request the full sheet.
Inside each package: account, campaign and ad creation, tracking, reporting, landing pages, retargeting, monthly management and a dedicated account manager. Ad budgets go from the client or you to the platform with no markup from GetPhound. Facebook and Instagram campaigns through Meta are a third platform to ask about.
Open the onboarding form when you are ready for account one.
Agency questions
Agency Questions About White Label Google Ads in Caddo Parish
How much would Caddo Parish white label PPC cost per client?
The fee is $450 a month per client in the $1K to $5K spend band and $700 in the $5K to $10K band, with $850 once at startup and $200 or $300 extra for Bing. For Caddo Parish (a $50,773 median household income), begin on the lower band and graduate clients upward.
What about Caddo Parish residents who live outside any town?
17% of Caddo Parish's residents (39,266 people) live outside every named place. For service businesses the answer is usually geography in the campaign setup, a radius around the shop or a service area, and not a town name; ask GetPhound how it will configure that for each client.
How many Caddo Parish businesses could I realistically pitch?
828 employer locations sit in the nine paid-search categories: 225 in the trades (remodeling, roofing, electrical, plumbing and HVAC) and 572 in law, dental, medical and real estate. 193 of them employ 10 or more people. Sole proprietors without staff are not in the count, so the true list is longer than this, which matters when you start to plan white label PPC in Caddo Parish.
Which towns in Caddo Parish should I prospect first?
Start where the businesses are densest: Shreveport, Blanchard and Greenwood are the biggest of the 4 places above 2,500 residents, and together they hold 80% of the parish's 226,386 people.
Will GetPhound contact my clients in Caddo Parish?
No, not unless you ask it to. You stay the client's contact and report under your own brand, and you can request approval of a campaign before it is published. With 193 larger advertisers in Caddo Parish, that is a point they tend to care about.
Could one agency fill ten client slots in Caddo Parish?
Easily: ten clients would use 1.2% of Caddo Parish's 828 paid-search locations. Counting only the 193 larger advertisers, ten clients would be 5.2%.
Which fee tier fits the advertisers in Caddo Parish?
Physician practices are the most crowded category in Caddo Parish at 2.8x the typical county, while auto repair shops are the thinnest at 0.5x. The price sheet reserves the $700 band for medium and high competition industries and regional or national businesses; local businesses in lower or medium competition fields fit $450. How much a client actually spends is for you and the client to decide.
Are new advertisers appearing in Caddo Parish?
Locations in the nine paid-search categories went from 861 in 2017 to 828 in 2022, a drop of 3.8% against a typical change of +5.1%. A flat pool means winning accounts mostly by displacing the agency a business already uses, so your pitch should lead with service and reporting.
Add-on territories
Counties Within Reach of Caddo Parish
Territories close to Caddo Parish, ordered by distance from its center:
- Bossier Parish, LA, 17 miles out, 129,795 residents, reseller score 54.5
- Harrison County, TX: 70,895 residents, scoring 29.7, 29 miles away
- Marion County, TX: 9,571 residents, scoring 0.6, 31 miles away
- Webster Parish, LA (33 miles away; 35,238 people; LARI 22.2)
Start with a call
Talk Through Caddo Parish White Label PPC With Our CEO
One short call settles whether Caddo Parish fits your agency. Reach our CEO at 610-825-4363 or hello@getphound.com, or use the pricing button above to get the sheet.