Franklin County White Label PPC: Contractors Chasing New Households
Builders are busy in Franklin County, and so are the 850 contractor locations that depend on them. If you are weighing Franklin County white label PPC as a new line of business, the county's own figures show how much there is to sell. The wholesale price begins at $450 a month per account; the client relationship and the margin stay yours.
Construction pace
79.1 Permits per 10,000 Residents: Franklin County's Trades Are Busy
Construction is busy in Franklin County (79.1 housing units permitted per 10,000 residents in 2025, ahead of 88% of counties). Home-service businesses are among the most natural paid-search clients, and here 850 trade locations are chasing the same new households.
Established firms are well represented: 6.4 advertisers with 10 or more staff per 10,000 residents. There are 16 places above 2,500 residents to approach. Where would a first pitch land? Physician practices lead on headcount of locations, 713 of them, and law firms follow with 681.
1,326,063 residents make Franklin County number 32 of 3,143 U.S. counties by population, and headcount has moved +0.2% since the 2020 Census. The typical household takes in $71,730. All told there are 30,441 employer locations here, of which 3,615 are the paid-search kind.
7% of residents in Franklin County (97,060 people) live beyond named places, so a client serving them should expect campaigns that target a radius.
When you compare a white label PPC provider for Franklin County marketing agencies, look at what lands in your clients' hands. Whatever the size of the account, your clients will ask to see what is happening in the ad platform; GetPhound's reports are white-labeled and you and the client can both be given access to the Google and Bing Ads account.
Five measures, one score
What Makes Up Franklin County's Reseller Score
Local Ad Reseller Index
73.8/ 100
Position 292 of the 1,822 counties with a population of 20,000 or higher, and 205 among the 400 markets covered here. Scores rise with more advertisers, larger firms, faster growth, higher incomes and more towns. The formula
LARI, the Local Ad Reseller Index, boils public Census measures down to a single 0 to 100 score for a reseller: advertisers per resident, larger advertisers, growth of the advertiser pool, household income and town count. Each is measured against the field of counties with 20,000 people or more. Franklin County lands at 73.8, which is stronger than most.
Look closer and Franklin County proves rich in advertisers with 10 or more employees, besides being full of towns worth prospecting. Each measure below is set against every county that has at least 20,000 people.
- Likely advertisers per 1,000 residents 2.7 Around the middle (56th percentile)
- Advertisers with 10+ employees, per 10,000 residents 6.4 Many advertisers (89th percentile)
- Portion of advertisers with ten or more employees 23.6% Higher share (98th percentile)
- Gain or loss in paid-search locations, 2017 to 2022 +8.8% Ahead of most (60th percentile)
- Middle-household income (Census, 2023) $71,730 High bracket (63rd percentile)
- Named places over 2,500 residents 16 Town-rich (96th percentile)
- Housing units permitted in 2025 (per 10,000 residents) 79.1 Strong construction (88th percentile)
Bars place Franklin County among 1,822 counties holding at least 20,000 residents; the fill is the portion sitting below it. "Advertisers" are the employer locations in nine categories: four trades, law offices, dentists, physicians, auto repair and real estate. Sources: County Business Patterns (2017, 2022), Census population estimates (2023) and SAIPE income (2023), plus the Building Permits Survey.
Where to prospect
Business Communities Inside Franklin County
Population by named place in Franklin County, largest first, with the running share of the county. A new agency often builds its first roster in one or two of these.
| Place | Residents (2023 est.) | Share of the county | Running total |
|---|---|---|---|
| Columbus (part) | 886,356 | 67% | 67% |
| Grove City | 42,782 | 3% | 70% |
| Dublin (part) | 40,229 | 3% | 73% |
| Hilliard | 37,262 | 3% | 76% |
| Upper Arlington | 35,743 | 3% | 79% |
| Gahanna | 35,159 | 3% | 81% |
Figures are Census Bureau estimates; the list mixes incorporated cities and towns with unincorporated census-designated communities, and a city shared with a neighboring county appears only for its Franklin County side.
One place dominates: Columbus, with 67% of the county's 1,326,063 people. 12 places pass 10,000 in total.
The nine categories
3,615 Locations in Nine Paid-Search Categories: The Franklin County Pool
Franklin County has 3,615 locations in these nine categories, 2.7 for every 1,000 residents, and 853 of them are large enough to employ 10 or more.
| Business type | Count | Employing 10 or more | Per-resident density vs. median | Gain or loss since 2017 |
|---|---|---|---|---|
| Physician practices | 713 | 300 | 1.3x | -6.3% |
| Law firms | 681 | 124 | 1.8x | -2.9% |
| Real estate offices | 597 | 26 | 1.8x | +53.9% |
| Dental offices | 542 | 177 | 1.5x | -0.6% |
| Home remodelers | 349 | 39 | 0.9x | +44.8% |
| Plumbing and HVAC firms | 232 | 93 | 0.5x | -1.3% |
| Auto repair shops | 232 | 23 | 0.7x | +1.8% |
| Electricians | 176 | 56 | 0.6x | +6.7% |
| Roofers | 93 | 15 | 1.2x | +57.6% |
Sorted by count. Anything above 1.0x has more locations per resident than the middle county. Counts are employer locations from County Business Patterns (2017 and 2022); sole proprietors with no staff are not included. Method
- Most numerous: Physician practices, with 713 of the 3,615 locations.
- Most crowded: Real estate offices at 1.8x the typical county and law firms at 1.8x the typical county, fields where clients face the most rivals.
- Where 10+ staff cluster: 300 physician practices employ 10 or more people, then 177 dental offices.
- Rising category: Roofers, up 57.6% since 2017 to 93 locations.
Roster math
What Ten and Twenty Clients Mean in Franklin County
Fees fall 10% once your roster reaches ten clients and 20% at twenty (two is the minimum). Here is how those clients compare with the 3,615 advertisers in Franklin County as you plan white label Google Ads in Franklin County.
| Roster size | Slice of the Franklin County list | Portion of the larger firms | GetPhound discount |
|---|---|---|---|
| 2 clients (the minimum) | 0.06% | 0.2% | none |
| 5 clients | 0.1% | 0.6% | none |
| 10 clients | 0.3% | 1.2% | 10% off |
| 20 clients | 0.6% | 2.3% | 20% off |
Twenty clients would need 0.6% of the 3,615, a small enough share that picking clients carefully is possible. Counting only the 853 with 10 or more staff, ten clients would be 1.2% and twenty 2.3%. 16 towns of that size outnumber a ten-client roster, which means choosing where to start.
Margin check
A Margin Calculator for White Label PPC Management for Franklin County Agencies
What would managed accounts in Franklin County leave you each month? Fill in your own retail fee, and the wholesale numbers are already in.
The numbers you see first are samples to overwrite; nothing you type leaves this page. Ad spend is excluded since the platform bills it directly.
What you pay GetPhound
The Wholesale Price Sheet Behind White Label PPC Management for Franklin County Agencies
Which tier a client needs depends on its field. Real estate offices are 1.8x denser in Franklin County than in the typical county, and crowded fields lean toward the $700 band, while quieter ones fit the $450 band.
| What the client spends on ads | Wholesale management | With Bing added | Startup, once |
|---|---|---|---|
| $1K to $5K | $450 a month | $650 a month | $850, covers month one |
| $5K to $10K | $700 a month | $1,000 a month | $850, covers month one |
Source: GetPhound's white label price sheet. Request the full sheet.
Each package covers account, campaign, ad group and ad creation, tracking and reporting setup, landing pages, retargeting, monthly management and a dedicated account manager. The client or you pays ad spend straight to Google, Bing or Meta, and GetPhound adds nothing on top. Meta campaigns on Facebook and Instagram can be discussed when you request the price sheet.
Start onboarding once a first client is lined up.
Building activity
Franklin County Permits Are Up Since 2021
Each column is a year of units cleared for construction; the final pair sets this year to date beside last year. Data: the Census Bureau permit survey.
Approvals climbed from 6,652 units in 2021 to 10,493 in 2025, up 58%, a pace of 79.1 for every 10,000 residents. This year's eight months so far total 6,077 approvals, set against 7,723 for the same stretch of 2025 (-21.3%).
The 850 remodeling, roofing, electrical and plumbing and HVAC locations here are the advertisers that notice building trends first; home remodelers lead with 349 locations. Contractors are a natural first group for a reseller to approach, since each booked job is a measurable result for them.
Lookalikes
Six Markets With Franklin County's Profile
Counties that share Franklin County's profile show what a similar market looks like, and one agency can often serve several of them.
| Comparable county | LARI | Headcount | Typical household income | Advertiser pool, 2017 to now | Advertisers with 10+ staff |
|---|---|---|---|---|---|
| Franklin County, OH (the page you are reading) | 73.8 | 1,326,063 | $71,730 | +8.8% | 853 |
| Bexar County, TX | 72.7 | 2,087,679 | $69,755 | +10.2% | 1,167 |
| Macomb County, MI | 77.6 | 875,101 | $73,929 | +5.9% | 560 |
| Hamilton County, OH | 71.3 | 827,058 | $68,810 | -1% | 589 |
| Sedgwick County, KS | 75.3 | 528,469 | $67,435 | +6% | 382 |
| Fresno County, CA | 68.3 | 1,017,162 | $71,271 | +7.9% | 503 |
| Hartford County, CT | 80.0 | 896,854 | $79,958 | +1.6% | 650 |
Seven traits decide the match, and these six counties came out nearest among 400.
Bexar County, TX is the closest overall (score 72.7 against 73.8 for Franklin County), and Hartford County, CT (80.0) the loosest of the six. Matching numbers describe markets; they do not predict what any client will see.
What agencies ask
White Label PPC Providers for Franklin County Marketing Agencies: Answers for Agency Owners
What are the wholesale fees for PPC fulfillment for Franklin County agencies?
Two tiers: $450 a month for clients spending $1K to $5K on ads, $700 for $5K to $10K, plus $850 startup that covers month one and $200 or $300 for Bing. In Franklin County (79.1 permitted homes per 10,000 residents), the lower tier is the natural place to quote your first accounts; move a client up when its budget does.
What do Franklin County's closest look-alikes tell an agency?
Bexar County, TX (72.7), Macomb County, MI (77.6) and Hamilton County, OH (71.3) are the three closest, against 73.8 for Franklin County. All six look-alikes appear in the table above, and an agency that works one often finds the others a short step away.
Can my Franklin County clients run Meta ads as well as Google?
GetPhound manages Google Ads and Bing (the priced add-on), and Meta campaigns on Facebook and Instagram are available too; ask for the Meta figure when you request the price sheet. Franklin County has 542 dental offices and 597 real estate offices, two of the categories that most regularly pair search ads with social campaigns, though how they spend is up to each client.
How do clients outside the towns of Franklin County get reached?
7% of Franklin County's residents (97,060 people) live outside every named place. For service businesses the answer is usually geography in the campaign setup, a radius around the shop or a service area, and not a town name; ask GetPhound how it will configure that for each client.
How long is the prospect list in Franklin County?
3,615 employer locations sit in the nine paid-search categories: 850 in the trades (remodeling, roofing, electrical, plumbing and HVAC) and 2,533 in law, dental, medical and real estate. 853 of them employ 10 or more people. Sole proprietors without staff are not in the count, so the true list is longer than this, which matters when you start to plan PPC fulfillment for Franklin County agencies.
Do I keep the client relationship if I resell in Franklin County?
You do. GetPhound stays behind your brand and speaks to a client only if you ask. Reports are white-labeled, and a campaign can be shown to you for approval first, which larger Franklin County advertisers (853 have 10 or more staff) often expect.
Where in Franklin County would you start a first roster?
A sensible first batch is Columbus, Grove City and Dublin, which lead the 16 larger places by population. Chambers of commerce and local networking groups in those towns reach many advertisers at once.
Is Franklin County big enough for a ten-client roster?
On the numbers, yes. Ten clients is 0.3% of the 3,615-location pool and twenty is 0.6%, so neither threshold strains the market. Counting only the 853 larger advertisers, ten clients would be 1.2%.
Surrounding markets
Add Franklin County's Neighbors to the Roster
If your clients spill across the line, these markets sit nearest Franklin County:
- Delaware County, OH, 21 miles out, 231,636 residents, reseller score 80.6
- Madison County, OH: 44,602 residents, scoring 38.1, 21 miles away
- Pickaway County, OH: 61,086 residents, scoring 28.0, 22 miles away
- Fairfield County, OH (25 miles away; 165,360 people; LARI 68.1)
Price a roster
Ready to Price Out White Label PPC Providers for Franklin County Marketing Agencies?
Say how many clients you have in mind and which parts of Franklin County they sit in, and we will go through the wholesale numbers with you. The phone is 610-825-4363 and the inbox is hello@getphound.com; both lead to time with our CEO.