Lafayette Parish White Label PPC: New Homes Feed Paid Search
Builders are busy in Lafayette Parish, and so are the 251 contractor locations that depend on them. Below, public Census files size up Lafayette Parish white label PPC so you can judge a roster before you build one. Your cost starts at $450 a month for each account we manage, and the retail price is up to you.
Reseller snapshot
Lafayette Parish's Numbers Behind the Reseller Index
Local Ad Reseller Index
78.1/ 100
Rank 186 of the 1,822 counties with a population of 20,000 or higher, and 141 among the 400 markets covered here. Scores rise with more advertisers, larger firms, faster growth, higher incomes and more towns. How the score is built
LARI, the Local Ad Reseller Index, boils public Census measures down to a single 0 to 100 score for a reseller: advertisers per resident, larger advertisers, growth of the advertiser pool, household income and town count. Each is measured against the field of counties with 20,000 people or more. Lafayette Parish lands at 78.1, which is stronger than most.
Look closer and Lafayette Parish proves deep in local advertisers for its size, besides being rich in advertisers with 10 or more employees. A bar shows where the county falls in the full ranked list.
- Likely advertisers per 1,000 residents 5.3 Many advertisers (97th percentile)
- Advertisers with 10+ employees, per 10,000 residents 7.6 Deep pool (96th percentile)
- Portion of advertisers with ten or more employees 14.2% Large share (68th percentile)
- How the pool of advertisers moved, 2017 to 2022 +3.3% Around the middle (43rd percentile)
- Income of the median household (Census, 2023) $64,181 Around the middle (45th percentile)
- Named places over 2,500 residents 5 Lots of places (80th percentile)
- Permit-approved homes per 10,000 people, 2025 65 Busy permitting (82nd percentile)
A bar shows the percent of those 1,822 larger counties that rank beneath Lafayette Parish on that line. "Paid-search locations" means employer locations in remodeling, roofing, electrical, plumbing and HVAC, law, dental, medical, auto repair and real estate. Sources: County Business Patterns (2017, 2022), Census population estimates (2023) and SAIPE income (2023), plus the Building Permits Survey.
The nine categories
1,327 Locations in Nine Paid-Search Categories: The Lafayette Parish Pool
Lafayette Parish has 1,327 locations in these nine categories, 5.3 for every 1,000 residents, and 189 of them are large enough to employ 10 or more.
| Kind of advertiser | Count | Employing 10 or more | Density vs. the typical county | Change since 2017 |
|---|---|---|---|---|
| Physician practices | 393 | 74 | 3.9x | -13.4% |
| Law firms | 377 | 40 | 5.3x | +1.1% |
| Dental offices | 137 | 32 | 2.0x | +9.6% |
| Real estate offices | 116 | 0 | 1.9x | +48.7% |
| Plumbing and HVAC firms | 105 | 20 | 1.3x | +38.2% |
| Electricians | 64 | 15 | 1.1x | +1.6% |
| Home remodelers | 62 | 0 | 0.8x | +34.8% |
| Auto repair shops | 53 | 5 | 0.8x | -8.6% |
| Roofers | 20 | 3 | 1.4x | +66.7% |
The nine categories we treat as likely paid-search buyers, largest first. A multiple of 1.0x equals the median county's locations per 10,000 residents. Counts are employer locations from County Business Patterns (2017 and 2022); sole proprietors with no staff are not included. About the categories
- Most numerous: Physician practices, with 393 of the 1,327 locations.
- Least crowded: Home remodelers, at 0.8x the typical county.
- Rising category: Real estate offices, up 48.7% since 2017 to 116 locations.
- Where 10+ staff cluster: 74 physician practices employ 10 or more people, then 40 law firms.
Construction pace
65 Permits per 10,000 Residents: Lafayette Parish's Trades Are Busy
Construction is busy in Lafayette Parish (65 housing units permitted per 10,000 residents in 2025, ahead of 82% of counties). Home-service businesses are among the most natural paid-search clients, and here 251 trade locations are chasing the same new households.
Advertiser density is high, at 5.3 per 1,000 residents against 2.5 for the typical county. Established firms are well represented: 7.6 advertisers with 10 or more staff per 10,000 residents. Where would a first pitch land? Physician practices lead on headcount of locations, 393 of them, and law firms follow with 377.
249,750 residents make Lafayette Parish number 289 of 3,143 U.S. counties by population, and headcount has moved +3.3% since the 2020 Census. The typical household takes in $64,181. All told there are 8,779 employer locations here, of which 1,327 are the paid-search kind.
73,397 of Lafayette Parish's residents (29% of the parish) live outside all incorporated cities, towns and census-designated communities, and they tend to search by the parish name or "near me" rather than a town.
If you are shopping for a white label PPC provider for Lafayette Parish marketing agencies, ask what it would hand you to show clients. On delivery: reports carry your brand, you can ask to approve a campaign before it is published, and the client can also be given direct access to the ad account.
Sizing a roster
What Ten and Twenty Clients Mean in Lafayette Parish
Fees fall 10% once your roster reaches ten clients and 20% at twenty (two is the minimum). Here is how those clients compare with the 1,327 advertisers in Lafayette Parish as you plan reseller PPC for Lafayette Parish marketing agencies.
| Accounts | Share of Lafayette Parish's advertiser pool | Slice of the 10+ employee advertisers | GetPhound discount |
|---|---|---|---|
| 2 clients (the minimum) | 0.2% | 1.1% | none |
| 5 clients | 0.4% | 2.6% | none |
| 10 clients | 0.8% | 5.3% | 10% off |
| 20 clients | 1.5% | 11% | 20% off |
Twenty clients would need 1.5% of the 1,327, a small enough share that picking clients carefully is possible. Counting only the 189 with 10 or more staff, ten clients would be 5.3% and twenty 11%. Spread over the 5 places above 2,500 residents, ten clients averages 2.0 per place.
Wholesale fees
Costs for White Label PPC Management for Lafayette Parish Agencies, Line by Line
GetPhound's sheet points the $700 tier at medium and high competition industries and the $450 tier at lower and medium ones. In Lafayette Parish, law firms are the most crowded category (5.3x the typical county), so some clients may belong in the upper band.
| Client ad spend a month | Your monthly fee | Google plus Bing | Startup per client |
|---|---|---|---|
| $1K to $5K | $450 a month | $650 a month | $850 (the first month is inside it) |
| $5K to $10K | $700 a month | $1,000 a month | $850 (the first month is inside it) |
Prices as listed on GetPhound's white label price list. Ask for the sheet in writing.
Each package covers account, campaign, ad group and ad creation, tracking and reporting setup, landing pages, retargeting, monthly management and a dedicated account manager. The client or you pays ad spend straight to Google, Bing or Meta, and GetPhound adds nothing on top. Meta campaigns on Facebook and Instagram can be discussed when you request the price sheet.
Start onboarding when you are ready for account one.
Margin calculator
A Margin Calculator for Lafayette Parish White Label Google Ads Reseller
Pick a roster size and a monthly price to quote and see what is left after the wholesale fee. The calculator makes no claim about how many Lafayette Parish clients you can sign.
The numbers you see first are samples to overwrite; entries stay in your browser. Ad spend is excluded since the platform bills it directly.
Place by place
Where in Lafayette Parish Would You Start Calling?
Prospects tend to cluster by town, and local business owners usually know each other. These are Lafayette Parish's biggest places by resident count.
| Place | People, 2023 estimate | Share of the parish | Cumulative share |
|---|---|---|---|
| Lafayette | 121,467 | 49% | 49% |
| Youngsville | 18,002 | 7% | 56% |
| Broussard (part) | 14,349 | 6% | 62% |
| Carencro | 12,639 | 5% | 67% |
| Scott | 8,728 | 3% | 70% |
| Duson (part) | 1,168 | 0% | 71% |
Counts come from Census estimates and cover incorporated places as well as census-designated communities, so a city split between two counties is listed for the piece inside Lafayette Parish.
Lafayette alone holds 49% of Lafayette Parish's residents, so an agency that wins Lafayette clients has covered much of the parish; the other 4 places above 2,500 residents are smaller pockets.
Counties to compare
The Six Closest Lookalikes to Lafayette Parish
These are the six markets covered here that sit nearest Lafayette Parish on size, income, score, larger-firm share, advertiser growth and pool density. Useful when you are choosing which counties to build one roster across.
| Similar market | Reseller score | 2023 population | Median household income | Pool growth since 2017 | Larger advertisers (10+) |
|---|---|---|---|---|---|
| Lafayette Parish, LA (this county) | 78.1 | 249,750 | $64,181 | +3.3% | 189 |
| St. Tammany Parish, LA | 80.7 | 275,583 | $78,484 | +10.2% | 167 |
| Yavapai County, AZ | 74.8 | 249,081 | $67,317 | +13.5% | 116 |
| Whatcom County, WA | 83.3 | 231,919 | $75,920 | +11.7% | 157 |
| Pulaski County, AR | 77.4 | 400,009 | $61,344 | +0.7% | 321 |
| Oklahoma County, OK | 76.3 | 808,866 | $65,979 | +1.8% | 531 |
| Jefferson Parish, LA | 74.7 | 421,777 | $61,168 | -0.2% | 303 |
The six markets, out of the 400 on this site, whose size, income, score, larger-firm share, pool growth and density sit closest to this county.
The nearest match is St. Tammany Parish, LA at 80.7; Jefferson Parish, LA sits furthest from Lafayette Parish's 78.1 at 74.7. Matching numbers describe markets; they do not predict what any client will see.
Building activity
Permits in Lafayette Parish Have Slipped From Their 2021 Peak
Each column is a year of units cleared for construction; the final pair sets this year to date beside last year. Data: the Census Bureau permit survey.
The high point was 2,371 units in 2021; 2025 closed at 1,624, 32% below it and still 65 for every 10,000 residents. This year's eight months so far total 1,098 approvals, set against 1,175 for the same stretch of 2025 (-6.6%).
The 251 remodeling, roofing, electrical and plumbing and HVAC locations here are the advertisers that notice building trends first; plumbing and HVAC firms lead with 105 locations. Contractors are a natural first group for a reseller to approach, since each booked job is a measurable result for them.
Agency questions
White Label PPC Providers for Lafayette Parish Marketing Agencies: Answers for Agency Owners
What are the wholesale fees for PPC fulfillment for Lafayette Parish agencies?
Two tiers: $450 a month for clients spending $1K to $5K on ads, $700 for $5K to $10K, plus $850 startup that covers month one and $200 or $300 for Bing. In Lafayette Parish (65 permitted homes per 10,000 residents), the lower tier is the natural place to quote your first accounts; move a client up when its budget does.
How do clients outside the towns of Lafayette Parish get reached?
29% of Lafayette Parish's residents (73,397 people) live outside every named place. For service businesses the answer is usually geography in the campaign setup, a radius around the shop or a service area, and not a town name; ask GetPhound how it will configure that for each client.
What do Lafayette Parish's closest look-alikes tell an agency?
St. Tammany Parish, LA (80.7), Yavapai County, AZ (74.8) and Whatcom County, WA (83.3) are the three closest, against 78.1 for Lafayette Parish. All six look-alikes appear in the table above, and an agency that works one often finds the others a short step away.
Can my Lafayette Parish clients run Meta ads as well as Google?
GetPhound manages Google Ads and Bing (the priced add-on), and Meta campaigns on Facebook and Instagram are available too; ask for the Meta figure when you request the price sheet. Lafayette Parish has 137 dental offices and 116 real estate offices, two of the categories that most often pair search ads with social campaigns, though how they spend is up to each client.
Do new-home permits in Lafayette Parish matter for a contractor roster?
Lafayette Parish permitted 1,624 housing units in 2025, 65 per 10,000 residents, more than 82% of counties. With 251 trade locations competing for new households, contractors tend to be receptive to a steady source of inquiries.
Where in Lafayette Parish would you start a first roster?
A sensible first batch is Lafayette, Youngsville and Broussard, which lead the 5 larger places by population. Chambers of commerce and local networking groups in those towns reach many advertisers at once.
How long is the prospect list in Lafayette Parish?
1,327 employer locations sit in the nine paid-search categories: 251 in the trades (remodeling, roofing, electrical, plumbing and HVAC) and 1,023 in law, dental, medical and real estate. 189 of them employ 10 or more people. Sole proprietors without staff are not in the count, so the true list is longer than this, which matters when you start to plan PPC fulfillment for Lafayette Parish agencies.
Is Lafayette Parish big enough for a ten-client roster?
On the numbers, yes. Ten clients is 0.8% of the 1,327-location pool and twenty is 1.5%, so neither threshold strains the market. Counting only the 189 larger advertisers, ten clients would be 5.3%.
Beyond Lafayette Parish
Add Lafayette Parish's Neighbors to the Roster
Territories close to Lafayette Parish, ordered by distance from its center:
- Acadia Parish, LA (22 miles away; 56,489 people; LARI 41.3)
- St. Landry Parish, LA: 81,464 residents, scoring 40.0, 26 miles away
- St. Martin Parish, LA: 51,057 residents, scoring 27.0, 28 miles away
- Vermilion Parish, LA, 32 miles out, 56,992 residents, reseller score 36.6
Price a roster
Ready to Price Out Lafayette Parish White Label PPC?
Say how many clients you have in mind and which parts of Lafayette Parish they sit in, and we will go through the wholesale numbers with you. The phone is 610-825-4363 and the inbox is hello@getphound.com; both lead to time with our CEO.