Multnomah County White Label PPC: Where Households Earn More
Multnomah County pairs $83,290 median household income with 3,169 local advertisers. Below, public Census files size up Multnomah County white label PPC so you can judge a roster before you build one. Your cost starts at $450 a month for each account we manage, and the retail price is up to you.
Reseller snapshot
What Makes Up Multnomah County's Reseller Score
Local Ad Reseller Index
78.1/ 100
Number 189 among the 1,822 counties with a population of 20,000 or higher, and 142 among the 400 markets covered here. A higher score means a deeper, larger-firm, faster-growing advertiser pool to resell into. How the score is built
LARI, the Local Ad Reseller Index, boils public Census measures down to a single 0 to 100 score for a reseller: advertisers per resident, larger advertisers, growth of the advertiser pool, household income and town count. Each is measured against the field of counties with 20,000 people or more. Multnomah County lands at 78.1, which is stronger than most.
Past the headline score, Multnomah County comes across as rich in advertisers with 10 or more employees and deep in local advertisers for its size. A bar shows where the county falls in the full ranked list.
- Local advertisers for every 1,000 people 4 Thick list (89th percentile)
- Larger advertisers for every 10,000 people 7.2 Many advertisers (94th percentile)
- Larger-firm share of the advertiser pool 18% Bigger slice (84th percentile)
- Gain or loss in paid-search locations, 2017 to 2022 -5.4% Behind most (19th percentile)
- Income of the median household (Census, 2023) $83,290 High bracket (83rd percentile)
- Places with 2,500 or more residents 6 Town-rich (85th percentile)
- Permit-approved homes per 10,000 people, 2025 20.2 Slow permitting (38th percentile)
A bar shows the percent of those 1,822 larger counties that rank beneath Multnomah County on that line. "Paid-search locations" means employer locations in remodeling, roofing, electrical, plumbing and HVAC, law, dental, medical, auto repair and real estate. Sources: County Business Patterns (2017, 2022), Census population estimates (2023) and SAIPE income (2023), plus the Building Permits Survey.
What households earn
Why $83,290 Households Matter to Your Pitch
Multnomah County is a high-income county ($83,290 median household income, ahead of 83% of the country). Where households earn that much, one booked job or one new patient pays for a lot of ad spend, a fact worth putting at the center of your pitch.
Established firms are well represented: 7.2 advertisers with 10 or more staff per 10,000 residents. Advertiser density is high, at 4 per 1,000 residents against 2.5 for the typical county. The largest single group is law firms (779 locations), followed by real estate offices (608) and home remodelers (459).
789,698 residents make Multnomah County number 84 of 3,143 U.S. counties by population, and headcount has moved -3.2% since the 2020 Census. The typical household takes in $83,290. All told there are 27,434 employer locations here, of which 3,169 are the paid-search kind.
16,443 of Multnomah County's residents (2% of the county) live outside all incorporated cities, towns and census-designated communities, and they tend to search by the county name or "near me" rather than a town.
When you compare a white label PPC provider for Multnomah County marketing agencies, look at what lands in your clients' hands. On delivery: reports carry your brand, you can ask to approve a campaign before it is published, and the client can also be given direct access to the ad account.
The nine categories
3,169 Locations in Nine Paid-Search Categories: The Multnomah County Pool
Multnomah County has 3,169 locations in these nine categories, 4 for every 1,000 residents, and 569 of them are large enough to employ 10 or more.
| Business type | Locations | With 10+ staff | Multiple of the median county | Gain or loss since 2017 |
|---|---|---|---|---|
| Law firms | 779 | 133 | 3.4x | -13.1% |
| Real estate offices | 608 | 27 | 3.1x | +12.6% |
| Home remodelers | 459 | 44 | 1.9x | +8.8% |
| Dental offices | 375 | 115 | 1.7x | -6.7% |
| Physician practices | 364 | 124 | 1.1x | -26.3% |
| Auto repair shops | 217 | 28 | 1.1x | -11.4% |
| Plumbing and HVAC firms | 172 | 44 | 0.7x | -5% |
| Electricians | 110 | 32 | 0.6x | -1.8% |
| Roofers | 85 | 22 | 1.9x | +44.1% |
Largest first. The multiple divides Multnomah County's locations per 10,000 residents by the median county's figure, so 1.0x is typical. Counts are employer locations from County Business Patterns (2017 and 2022); sole proprietors with no staff are not included. Method
- Largest pool: Law firms, with 779 of the 3,169 locations.
- Thinnest field: Electricians, at 0.6x the typical county.
- Heaviest competition: Law firms at 3.4x the typical county and real estate offices at 3.1x the typical county, fields where clients face the most rivals.
- Newest names: Roofers, up 44.1% since 2017 to 85 locations.
Ten and twenty
Sizing a Roster for Multnomah County White Label PPC
GetPhound takes 10% off its monthly and startup fees from ten clients and 20% off from twenty, after a start at two. Next to Multnomah County's 3,169 advertisers, those thresholds look like this for PPC fulfillment for Multnomah County agencies.
| Accounts | Share of Multnomah County's advertiser pool | Slice of the 10+ employee advertisers | Volume discount on our fees |
|---|---|---|---|
| 2 clients (the minimum) | 0.06% | 0.4% | none |
| 5 clients | 0.2% | 0.9% | none |
| 10 clients | 0.3% | 1.8% | 10% off |
| 20 clients | 0.6% | 3.5% | 20% off |
Against 3,169 locations, a roster of twenty would use 0.6% of the list, so the pool will not run dry before your roster does. Among the 569 larger advertisers alone, a ten-client roster covers 1.8% of them. With 6 towns of that size, a ten-client roster would be about 1.7 clients in each.
Place by place
Where in Multnomah County Would You Start Calling?
The largest cities, towns and census-designated places in Multnomah County, to help you decide where to hold your first conversations as you plan white label PPC in Multnomah County.
| Community | People, 2023 estimate | Share of the county | Running total |
|---|---|---|---|
| Portland (part) | 628,047 | 80% | 80% |
| Gresham | 110,685 | 14% | 94% |
| Troutdale | 15,717 | 2% | 96% |
| Fairview | 10,782 | 1% | 97% |
| Wood Village | 4,717 | 1% | 97% |
| Lake Oswego (part) | 2,506 | 0% | 98% |
Counts come from Census estimates and cover incorporated places as well as census-designated communities, so a city split between two counties is listed for the piece inside Multnomah County.
One place dominates: Portland, with 80% of the county's 789,698 people. 4 places pass 10,000 in total.
Building activity
Permits in Multnomah County Have Slipped From Their 2023 Peak
Each column is a year of units cleared for construction; the final pair sets this year to date beside last year. Data: the Census Bureau permit survey.
The high point was 3,607 units in 2023; 2025 closed at 1,594, 56% below it and still 20.2 for every 10,000 residents. This year's eight months so far total 1,385 approvals, set against 1,028 for the same stretch of 2025 (+34.7%).
The 826 remodeling, roofing, electrical and plumbing and HVAC locations here are the advertisers that notice building trends first; home remodelers lead with 459 locations. Contractors are a natural first group for a reseller to approach, since each booked job is a measurable result for them.
Matching profiles
Markets That Match Multnomah County on Size, Income and Advertiser Mix
Set Multnomah County beside its nearest matches and you can see how much of its opportunity is typical and how much is its own, a useful check when you weigh white label Google Ads in Multnomah County.
| Comparable county | Reseller score | Headcount | Typical household income | Pool growth since 2017 | Advertisers with 10+ staff |
|---|---|---|---|---|---|
| Multnomah County, OR (this county) | 78.1 | 789,698 | $83,290 | -5.4% | 569 |
| St. Louis County, MO | 81.4 | 987,059 | $81,631 | -1.1% | 758 |
| Essex County, NJ | 70.3 | 851,117 | $80,005 | -2.2% | 446 |
| Fairfield County, CT | 78.6 | 959,768 | $100,703 | +1.5% | 622 |
| New Haven County, CT | 73.9 | 863,700 | $75,094 | -0.7% | 514 |
| Hennepin County, MN | 81.6 | 1,258,713 | $93,642 | +3.1% | 852 |
| Tulsa County, OK | 78.0 | 682,868 | $65,619 | +1.7% | 508 |
Each look-alike was chosen from our 400 markets for sitting nearest on population, income, score, larger-advertiser share, pool growth and density.
St. Louis County, MO is the closest overall (score 81.4 against 78.1 for Multnomah County), and Tulsa County, OK (78.0) the loosest of the six. Matching numbers describe markets; they do not predict what any client will see.
Do the math
What Would Reseller PPC for Multnomah County Marketing Agencies Earn Your Agency?
Enter how many accounts you expect to manage in Multnomah County, which spend band they fall in and what you would charge. The fee tiers come from GetPhound's price sheet; the rest is yours.
The numbers you see first are samples to overwrite; nothing you type leaves this page. Ad spend is excluded since the platform bills it directly.
What you pay GetPhound
Costs for White Label PPC in Multnomah County, Line by Line
GetPhound's sheet points the $700 tier at medium and high competition industries and the $450 tier at lower and medium ones. In Multnomah County, law firms are the most crowded category (3.4x the typical county), so some clients may belong in the upper band.
| Client ad spend a month | Wholesale management | Bing included | Startup per client |
|---|---|---|---|
| $1K to $5K | $450 a month | $650 a month | $850, which pays for the first month |
| $5K to $10K | $700 a month | $1,000 a month | $850, which pays for the first month |
Source: GetPhound's white label price sheet. Request the full sheet.
Each package covers account, campaign, ad group and ad creation, tracking and reporting setup, landing pages, retargeting, monthly management and a dedicated account manager. The client or you pays ad spend straight to Google, Bing or Meta, and GetPhound adds nothing on top. Meta campaigns on Facebook and Instagram can be discussed when you request the price sheet.
Open the onboarding form once a first client is lined up.
Agency questions
Agency Questions About White Label PPC Management for Multnomah County Agencies
What are the wholesale fees for white label Google Ads in Multnomah County?
The fee is $450 a month per client in the $1K to $5K spend band and $700 in the $5K to $10K band, with $850 once at startup and $200 or $300 extra for Bing. For Multnomah County (a $83,290 median household income), begin on the lower band and graduate clients upward.
Could one agency fill ten client slots in Multnomah County?
On the numbers, yes. Ten clients is 0.3% of the 3,169-location pool and twenty is 0.6%, so neither threshold strains the market. Counting only the 569 larger advertisers, ten clients would be 1.8%.
Will GetPhound contact my clients in Multnomah County?
No, not unless you ask it to. You stay the client's contact and report under your own brand, and you can request approval of a campaign before it is published. With 569 larger advertisers in Multnomah County, that is a point they tend to care about.
How do clients outside the towns of Multnomah County get reached?
2% of Multnomah County's residents (16,443 people) live outside each named place. For service businesses the answer is usually geography in the campaign setup, a radius around the shop or a service area, and not a town name; ask GetPhound how it will configure that for each client.
Should I target Multnomah County contractors based on building activity?
Multnomah County permitted 1,594 housing units in 2025, 20.2 per 10,000 residents, fewer than 62% of counties. Slow building leaves the 826 trade locations working the existing housing stock, so a contractor roster here sells on consistency.
What do Multnomah County's closest look-alikes tell an agency?
St. Louis County, MO (81.4), Essex County, NJ (70.3) and Fairfield County, CT (78.6) are the three closest, against 78.1 for Multnomah County. All six look-alikes appear in the table above, and an agency that works one often finds the others a short step away.
Does the offer reach Facebook and Instagram for Multnomah County clients?
GetPhound manages Google Ads and Bing (the priced add-on), and Meta campaigns on Facebook and Instagram are available too; ask for the Meta figure when you request the price sheet. Multnomah County has 375 dental offices and 608 real estate offices, two of the categories that most often pair search ads with social campaigns, though how they spend is up to each client.
How many Multnomah County businesses could I realistically pitch?
3,169 employer locations sit in the nine paid-search categories: 826 in the trades (remodeling, roofing, electrical, plumbing and HVAC) and 2,126 in law, dental, medical and real estate. 569 of them employ 10 or more people. Sole proprietors without staff are not in the count, so the true list is longer than this, which matters when you start to plan white label paid search in Multnomah County.
Surrounding markets
Neighboring Counties to Prospect From Multnomah County
Territories close to Multnomah County, ordered by distance from its center:
- Clark County, WA (16 miles away; 521,150 people; LARI 82.9)
- Clackamas County, OR (29 miles away; 423,173 people; LARI 85.2)
- Washington County, OR: 598,865 residents, scoring 77.8, 33 miles away
- Hood River County, OR, 37 miles out, 23,745 residents, reseller score 74.7
Price a roster
Talk Through Reseller PPC for Multnomah County Marketing Agencies With Our CEO
One short call settles whether Multnomah County fits your agency. Reach our CEO at 610-825-4363 or hello@getphound.com, or use the pricing button above to get the sheet.