Staten Island White Label PPC: A Long List of Advertisers
Staten Island has 1,662 locations in the nine paid-search categories, plenty of headroom for a growing roster. Below, public Census files size up Staten Island white label PPC so you can judge a roster before you build one. Your cost starts at $450 a month for each account we manage, and the retail price is up to you.
Roster headroom
Headroom for a Big Roster in Staten Island
Raw numbers favor you in Staten Island. 1,662 trade, legal, dental, medical, auto and real estate locations is a list that outsizes 92% of counties, and a roster of twenty would use only 1.2% of it.
Households earn $93,337 at the median, which is high. Few homes were permitted in 2025 (10.4 per 10,000 residents). Among the nine categories, home remodelers supply the most prospects (400), with physician practices next at 275.
490,687 residents make Staten Island number 148 of 3,143 U.S. counties by population, and headcount has moved -1% since the 2020 Census. The typical household takes in $93,337. All told there are 9,586 employer locations here, of which 1,662 are the paid-search kind.
If you are shopping for a white label PPC provider for Staten Island marketing agencies, ask what it would hand you to show clients. On delivery: reports carry your brand, you can ask to approve a campaign before it is published, and the client can also be given direct access to the ad account.
The market in numbers
What Makes Up Staten Island's Reseller Score
Local Ad Reseller Index
70.3/ 100
Rank 370 of the 1,822 counties with a population of 20,000 or higher, and 243 among the 400 markets covered here. Scores rise with more advertisers, larger firms, faster growth, higher incomes and more towns. Weights and sources
LARI, the Local Ad Reseller Index, boils public Census measures down to a single 0 to 100 score for a reseller: advertisers per resident, larger advertisers, growth of the advertiser pool, household income and town count. Each is measured against the field of counties with 20,000 people or more. Staten Island lands at 70.3, which is stronger than most.
Past the headline score, Staten Island comes across as a high-income place by national standards and quiet on new construction. Each measure below is set against each county that has at least 20,000 people.
- Local advertisers for every 1,000 people 3.4 Deep pool (79th percentile)
- Advertisers with 10+ employees, per 10,000 residents 4.7 Deep pool (74th percentile)
- Portion of advertisers with ten or more employees 14% Large share (67th percentile)
- Gain or loss in paid-search locations, 2017 to 2022 +1.4% Slower than most (37th percentile)
- Middle-household income (Census, 2023) $93,337 Well above middle (90th percentile)
- Residential permits per 10,000 residents, 2025 10.4 Slow permitting (20th percentile)
A bar shows the percent of those 1,822 larger counties that rank beneath Staten Island on that line. "Paid-search locations" means employer locations in remodeling, roofing, electrical, plumbing and HVAC, law, dental, medical, auto repair and real estate. Sources: County Business Patterns (2017, 2022), Census population estimates (2023) and SAIPE income (2023), plus the Building Permits Survey.
The nine categories
1,662 Locations in Nine Paid-Search Categories: The Staten Island Pool
Staten Island has 1,662 locations in these nine categories, 3.4 for every 1,000 residents, and 232 of them are large enough to employ 10 or more.
| Business type | Locations | Employing 10 or more | Per-resident density vs. median | Change since 2017 |
|---|---|---|---|---|
| Home remodelers | 400 | 19 | 2.7x | +42.3% |
| Physician practices | 275 | 71 | 1.4x | -21.4% |
| Plumbing and HVAC firms | 240 | 49 | 1.5x | +1.3% |
| Law firms | 177 | 10 | 1.3x | -14.5% |
| Dental offices | 171 | 41 | 1.3x | -12.3% |
| Electricians | 169 | 36 | 1.5x | +6.3% |
| Auto repair shops | 107 | 6 | 0.8x | +2.9% |
| Real estate offices | 95 | 0 | 0.8x | +17.3% |
| Roofers | 28 | 0 | 1.0x | +12% |
Sorted by count. Anything above 1.0x has more locations per resident than the middle county. Counts are employer locations from County Business Patterns (2017 and 2022); sole proprietors with no staff are not included. Method
- Biggest group: Home remodelers, with 400 of the 1,662 locations.
- Densest against typical: Home remodelers at 2.7x the typical county and electricians at 1.5x the typical county, fields where clients face the most rivals.
- Open ground: Real estate offices, at 0.8x the typical county.
- Fastest growth: Home remodelers, up 42.3% since 2017 to 400 locations.
How many clients fit
What Ten and Twenty Clients Mean in Staten Island
GetPhound takes 10% off its monthly and startup fees from ten clients and 20% off from twenty, after a start at two. Next to Staten Island's 1,662 advertisers, those thresholds look like this for white label PPC management for Staten Island agencies.
| Accounts | Slice of the Staten Island list | Portion of the larger firms | Discount applied |
|---|---|---|---|
| 2 clients (the minimum) | 0.1% | 0.9% | none |
| 5 clients | 0.3% | 2.2% | none |
| 10 clients | 0.6% | 4.3% | 10% off |
| 20 clients | 1.2% | 8.6% | 20% off |
Against 1,662 locations, a roster of twenty would use 1.2% of the list, so the pool will not run dry before your roster does. Among the 232 larger advertisers alone, a ten-client roster covers 4.3% of them. Staten Island is a single borough-sized market, so every client would come from the same city.
Margin calculator
What Would White Label PPC Providers for Staten Island Marketing Agencies Earn Your Agency?
Pick a roster size and a monthly price to quote and see what is left after the wholesale fee. The calculator makes no claim about how many Staten Island clients you can sign.
Starting values are placeholders and describe no real agency; entries stay in your browser. Ad spend is excluded since the platform bills it directly.
Wholesale fees
White Label PPC in Staten Island: Fees, Startup and Discounts
Which tier a client needs depends on its field. Home remodelers are 2.7x denser in Staten Island than in the typical county, and crowded fields lean toward the $700 band, while quieter ones fit the $450 band.
| Monthly ad spend per client | Wholesale management | Bing included | Startup, once |
|---|---|---|---|
| $1K to $5K | $450 a month | $650 a month | $850 (the first month is inside it) |
| $5K to $10K | $700 a month | $1,000 a month | $850, which pays for the first month |
Source: GetPhound's white label price sheet. Ask for the sheet in writing.
Each package covers account, campaign, ad group and ad creation, tracking and reporting setup, landing pages, retargeting, monthly management and a dedicated account manager. The client or you pays ad spend straight to Google, Bing or Meta, and GetPhound adds nothing on top. Meta campaigns on Facebook and Instagram can be discussed when you request the price sheet.
Start onboarding when you are ready for account one.
Building activity
Staten Island Builds Less Than It Did in 2022
Each column is a year of units cleared for construction; the last two bars compare January to August 2026 with the same months of 2025. Source: Building Permits Survey.
The high point was 895 units in 2022; 2025 closed at 508, 43% below it and still 10.4 for every 10,000 residents. This year's eight months so far total 470 approvals, set against 271 for the same stretch of 2025 (+73.4%).
Home remodelers (400) and plumbing and HVAC firms (240) are the biggest of the four trade groups in Staten Island, 837 locations altogether. How busy builders are tends to shape how much those businesses want new inquiries.
Counties to compare
The Six Closest Lookalikes to Staten Island
These are the six markets covered here that sit nearest Staten Island on size, income, score, larger-firm share, advertiser growth and pool density. Useful when you are choosing which counties to build one roster across.
| Similar market | Reseller score | Headcount | Median household income | Net change in paid-search locations since 2017 | Locations employing 10 or more |
|---|---|---|---|---|---|
| Staten Island, NY (this county) | 70.3 | 490,687 | $93,337 | +1.4% | 232 |
| Plymouth County, MA | 75.8 | 535,308 | $107,828 | +7.6% | 283 |
| Harford County, MD | 74.0 | 264,644 | $104,553 | 0% | 152 |
| Dutchess County, NY | 67.2 | 297,150 | $96,374 | -3.1% | 129 |
| Bristol County, MA | 68.6 | 581,841 | $81,047 | +3.5% | 260 |
| Hillsborough County, NH | 78.4 | 427,354 | $103,181 | +4.3% | 278 |
| Santa Cruz County, CA | 74.3 | 261,547 | $102,723 | +1.2% | 137 |
The six markets, out of the 400 on this site, whose size, income, score, larger-firm share, pool growth and density sit closest to this county.
Plymouth County, MA is the closest overall (score 75.8 against 70.3 for Staten Island), and Santa Cruz County, CA (74.3) the loosest of the six. Matching numbers describe markets; they do not predict what any client will see.
Agency questions
Agency Questions About White Label Google Ads in Staten Island
What are the wholesale fees for white label Google Ads in Staten Island?
The fee is $450 a month per client in the $1K to $5K spend band and $700 in the $5K to $10K band, with $850 once at startup and $200 or $300 extra for Bing. For Staten Island (1,662 locations in the paid-search categories), begin on the lower band and graduate clients upward.
Could one agency fill ten client slots in Staten Island?
On the numbers, yes. Ten clients is 0.6% of the 1,662-location pool and twenty is 1.2%, so neither threshold strains the market. Counting only the 232 larger advertisers, ten clients would be 4.3%.
Should I target Staten Island contractors based on building activity?
Staten Island permitted 508 housing units in 2025, 10.4 per 10,000 residents, fewer than 80% of counties. Slow building leaves the 837 trade locations working the existing housing stock, so a contractor roster here sells on consistency.
How should an agency cover Staten Island without a long town list?
Staten Island is one borough-sized market of 490,687 residents, so prospecting is by trade or profession and not by town. With 232 advertisers at 10 or more staff, a first roster could start with the largest of them and add smaller shops as referrals arrive.
What do Staten Island's closest look-alikes tell an agency?
Plymouth County, MA (75.8), Harford County, MD (74.0) and Dutchess County, NY (67.2) are the three closest, against 70.3 for Staten Island. All six look-alikes appear in the table above, and an agency that works one often finds the others a short step away.
Does the offer reach Facebook and Instagram for Staten Island clients?
GetPhound manages Google Ads and Bing (the priced add-on), and Meta campaigns on Facebook and Instagram are available too; ask for the Meta figure when you request the price sheet. Staten Island has 171 dental offices and 95 real estate offices, two of the categories that most often pair search ads with social campaigns, though how they spend is up to each client.
How many Staten Island businesses could I realistically pitch?
1,662 employer locations sit in the nine paid-search categories: 837 in the trades (remodeling, roofing, electrical, plumbing and HVAC) and 718 in law, dental, medical and real estate. 232 of them employ 10 or more people. Sole proprietors without staff are not in the count, so the true list is longer than this, which matters when you start to plan white label PPC in Staten Island.
Will GetPhound contact my clients in Staten Island?
No, not unless you ask it to. You stay the client's contact and report under your own brand, and you can request approval of a campaign before it is published. With 232 larger advertisers in Staten Island, that is a point they tend to care about.
Surrounding markets
Add Staten Island's Neighbors to the Roster
If your clients spill across the line, these markets sit nearest Staten Island:
- Brooklyn, NY, 11 miles out, 2,561,225 residents, reseller score 56.5
- Union County, NJ: 572,726 residents, scoring 72.8, 11 miles away
- Hudson County, NJ, 12 miles out, 705,472 residents, reseller score 52.6
- Middlesex County, NJ, 16 miles out, 863,623 residents, reseller score 70.5
Reach our CEO
Talk Through Reseller PPC for Staten Island Marketing Agencies With Our CEO
One short call settles whether Staten Island fits your agency. Reach our CEO at 610-825-4363 or hello@getphound.com, or use the pricing button above to get the sheet.